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Messaging

Why we have rebranded Proposition

Realigning our brand identity to reflect how far we’ve come, and how far we’re going.

At Dominus, it’s time to stand up and be proud of who we are. For years, we’ve been growing in size and stature as one of the UK’s most dynamic family businesses, with interests spanning real estate, hospitality, and beyond. Now we’re shedding our former status as one of the property industry’s best-kept secrets and stepping out into the limelight.

Having worked hard to align our businesses and bring them closer together under one banner, now is the right time for a step-change in our presence, our profile, and our brand. As one company, one Dominus, we’re stronger together and primed for rapid growth in the years ahead.

So, we sought a more powerful brand presence that acts as both a focal point for our business, and a launch pad for future development.

Our new brand, developed in close consultation with our teams and agency creatives across the UK, reflects our national scale and footprint. It reflects how far we’ve come, and how far we’re going. And speaks volumes about the optimism we feel today and the way in which we’re looking ahead to tomorrow with confidence and ambition.

We are Dominus.

Forged by a track record of honesty, integrity, and delivery that spans the real estate sector across the UK – student accommodation, hospitality, residential development and beyond – we’re potent enablers and catalysts for positive change.

Working in collaboration nationwide, we make a daily difference at street level with landmark developments, innovative partnerships, and a progressive, long-term view of the future.

For decades, we’ve been driven by our ethos of creating and investing in strong, vibrant, sustainable communities. And today, as an award-winning, forward-thinking real estate owner, developer, and investor, we’re fundamentally committed to a better built environment.

As a trusted team player forging links across the public and private sectors, we work in close collaboration with local authorities, academic institutions, and world-leading hospitality brands to bring valuable new partnerships and projects to life.

Dedicated to enhancing the world around us, we take meaningful, tangible action in our communities by creating destinations, enhancing facilities, building social value, and improving lives wherever we go.