The Dominus logo is one of our most valuable corporate assets and uniquely distinguishes us from our competitors and other companies. It’s the tangible symbol of our brand, representing everything we are: our expertise, our values, our people, our offerings.
Our logos’ consistent visible use reinforces the Dominus brand, making it more memorable and authenticates the things to which it’s applied. It’s an essential component, lending authority and engendering trust wherever it appears. It’s our responsibility to protect it.
The logo can be downloaded as a jpeg, png, svg and eps. Download the full suite below.
Our brand uses a diacritical mark, accenting the ‘us’ in Dominus. Our diacritical ‘macron’ emphasises the word ‘us’ which symbolises our core business values of collaboration and openness. It should not be used as a brandmark in its own right, except where space dictates that the full brandmark is not possible. It can be used in conjunction with the main brandmark as a graphic tool.
Coming soon.
The Dominus logo should appear on every piece of official Dominus communication. On printed literature, it generally appears on the front cover, back cover or both. In videos, it generally appears at the end as a final sign off.
Our distinctive elements of our corporate brand allow us to be flexible with the logo lockup, repositioning the star and/or strapline as the environment dictates. Dynamic layouts such as those shown below allow us to nest key content between the elements of our brandmark. This should always be done in a way which maximises the visibility of the brand, in consultation with our brand guardians.
The logo should only be used in the colourways shown below.
An exclusion zone is necessary to protect the integrity of the brandmark. This clear space creates a protective area to help it stand out and remain consistent.
To ensure maximum clarity, we use 1/2 height of the macron as the minimum space around the brandmark. Our star icon should have a minimum exclusion zone of one arrow height.
The logo should be carefully placed on photography. Always place the logo on clear and simple backgrounds with plenty of contrast for legibility. Avoid placing the logo on busy or complex backgrounds or images to keep it as legible as possible.
